Pokemon 30th Anniversary ETB, UPC and Ditto Collection: Where to Buy in Australia

The Pokemon 30th Anniversary is not one launch. It is five waves spread across two and a half months, and the three products Australian collectors want most (the Elite Trainer Box, Ultra Premium Collection, and Ditto Premium Collection) are split across two of them.

Last updated: 15 October 2026. The Ultra Premium Collection, Ditto Premium Collection and Figure Collection have all been pushed back from their original November 6 date.

Update, 15 October 2026: new Wave 4 dates

Toymate has told pre-order customers that the 30th Celebration Figure Collection (Mew and Mewtwo) has been delayed. Its email reads:

We are getting in touch regarding your pre-order for Pokemon TCG 30th Celebration Figure Collection Mew /Mewtwo SKU 26006953, which was originally scheduled for release on 06-Nov-26.

Our supplier has informed us of an unexpected delay with production and the supply of stock to Toymate. As a result, the release date has now been moved to 20-Nov-26.

For the Ultra Premium Day/Night Collection, Toymate sent this:

We are getting in touch regarding your pre-order Order ###### for Pokemon TCG 30th Celebration Ultra-Premium Day/Night Collection SKU 26006952, which was originally scheduled for release on 06-Nov-26. Our supplier has informed us of an unexpected delay with production and the supply of stock to Toymate. As a result, the release date has now been moved to 13-Nov-26. We know how much you are looking forward to receiving this, and we are truly sorry for any disappointment this shift in timeline may cause.

Please rest assured that your order remains fully secured with us and will be dispatched as soon as stock arrives at our fulfillment centre. You will also receive an automated email notification as soon as there are any updates to your order status.

We truly appreciate your continued patience and understanding while we work with our supplier to get this sorted for you.

EB Games has also revised its listings: the 5 Booster Tin remains on November 6, the Ditto Premium Collection and Figure Collection are now November 20, and the Ultra Premium Collection is now November 13, matching what Toymate told UPC pre-order customers (quoted below). We expect other Australian retailers to reflect these new dates too. The most likely explanation is a supplier or distributor delay rather than a decision by any single store. Until a retailer confirms otherwise, treat any Ditto, Figure or UPC listing still showing November 6 as out of date. Kmart has already sold its online UPC allocation, so the later date does not mean easier stock. Also on the horizon: the Ascended Heroes Focused Fighters Premium Collection, which drops on October 30 under the same bot pressure.

The ETB arrives with Wave 1 on September 16. The Ditto Collection and the UPC do not arrive until late November, after being pushed back from an original November 6 date (November 20 for the Ditto, and November 13 for the UPC). If you are planning your spend across all three, or trying to figure out which retailers to watch for which product, here is how each one breaks down.

Release Dates and Expected Pricing

The ETB lands in Wave 1 alongside other products. The UPC and Ditto Collection are both Wave 4, now arriving one to four weeks later. This matters because collectors who show up at a store on September 16 looking for the UPC will leave empty-handed, and collectors who wait until November assuming the ETB will still be on shelves are going to find bare pegs.

Each product has its own retailer landscape, its own pre-order history, and its own price floor. We will cover them separately.

Where to Buy the ETB in Australia (Wave 1, September 16)

Wave 1 launches on September 16, and demand is expected to be about as high as anything we have seen. Every pre-order that opened across every retailer, big and small, either crashed the site or sold out almost instantly.

Here is the retailer-by-retailer breakdown.

Kmart

In-store only, no reservation system. Pre-orders are not available. The advantage: some Kmart locations run 24-hour or midnight trading, allowing sales at the stroke of midnight. If you have a 24-hour or midnight-trading Kmart nearby, that is realistically your earliest shot at physical stock in the country. Check the Kmart store locator the night before.

Big W

Online pre-orders for Big W are already sold out. An image circulating suggests ETBs and ex Boxes may not be available in-store this time, pointing to another online pre-order wave for those two products specifically. Watch for that wave if you missed the first one.

Target

Target is currently the only major AU retailer that has not released online pre-orders for the 30th Anniversary. Pre-orders are expected to drop on or before the 16th. If you are reading this and they have gone live, move fast.

Toymate

Toymate usually has good in-store stock levels and sets reasonable purchase limits to share stock around. For release-day walk-ins, Toymate stores are one of the more reliable options.

EB Games

EB Games pre-orders are sold out. They originally listed at inflated pricing versus RRP, though pricing was revised downward before selling out. Pre-orders required an EB World Plus membership. They are hosting a midnight launch for Wave 1 and offering a free Pikachu promo card with purchase. Stock is expected to be extremely limited, with some products restricted to invite-only access.

JB Hi-Fi

Pre-orders have been rocky: listed, pulled for technical issues, then relisted. Expect JB Hi-Fi to sell primarily online with limited walk-in stock.

Pokemon Center AU

Pokemon Center AU has not released Australian online pre-orders for the 30th Anniversary. There is no guarantee they will, but the Pokemon Center-exclusive ETBs (which include two extra booster packs and a unique promo) will be highly sought after.

What Release Day Is Actually Like

Expect overnight queues at any store running a midnight launch, and allocations small enough that being twentieth in line can still mean missing out. Australia receives a proportionally small slice of global 30th Anniversary stock compared to the US and Japan, so even a well-stocked-looking store on paper can sell through in minutes once doors open. The UPC in particular is drawing outsized interest: it is the first product in Pokemon TCG history to combine a guaranteed Classic Collection pack with a simultaneous worldwide launch, which is why scalper and bot activity has concentrated so heavily on it.

The Regional Store Advantage

Most stores simply will not have enough for everyone who lines up. The main exception: quieter regional stores and independent specialists, where the queue-to-stock ratio works a lot more in your favour. This holds at both the big-box level (a regional Kmart or Big W sees a fraction of the foot traffic of a CBD store) and at the specialist level - stores like Good Games' regional network (Newcastle, Wollongong, Gold Coast, Townsville, Ballarat, Bendigo) or independents such as Table Top Warfare in Gawler and Beyond Games and Hobby in Bunbury tend to have a noticeably easier allocation-to-demand ratio than their capital-city counterparts. See our full state-by-state retailer directory for options in every state.

Walking into a store around lunchtime on release day is realistically not viable for securing Wave 1 stock, wherever you are.

Where to Buy the UPC in Australia (Wave 4, now November 13)

The Ultra Premium Collection now lands on November 13, after originally being slated for November 6. Check the date with the retailer you ordered from. Expected AU RRP is around $360.

Update: Kmart has since opened online pre-orders for the UPC at $360 AUD, in line with the expected RRP - but the listing was hit hard by bots and sold out within minutes, with very little getting through to genuine collectors. Big W and Target have not yet released their own UPC pre-orders. Given how every Wave 1 pre-order either crashed sites or sold out instantly, expect the same when they do. The UPC is a premium product with a higher price ceiling, and scalper/bot interest tends to concentrate on these.

This table reflects the situation as it stands - check CardTracker's restock alerts for the moment that changes.

Your best options right now for UPC pre-orders are specialty retailers. Collectors Lane and Mind Games both carry 30th Celebration products for Australian collectors. Check their sites for UPC listings.

When Big W and Kmart do open pre-orders for Wave 4 products, set up restock alerts so you catch the window before it closes.

Where to Buy the Ditto Premium Collection in Australia (Wave 4, now November 20)

The Ditto Premium Collection now releases on November 20, ten days before the UPC, after being moved from November 6. Expected AU RRP is around $80.

Pre-orders are confirmed at two specialty retailers, though both are pricing well above the expected RRP:

• Collectors Lane listed the Ditto Premium Collection as a pre-order with a November 6 release date (check for an updated date, as this is the original Wave 4 date). Pre-order price is $198.00, well above expected RRP.
• Mind Games is also stocking the Ditto Premium Collection at a pre-order price of $159.00, also well above the expected $80 RRP.

At around $80 RRP, the Ditto Collection is the most accessible of the three headline products. It gives you eight packs (compared to nine in the ETB) plus the display piece and foil set. For collectors on a budget, or those who want to spread their money across multiple products, this is the lowest entry point.

Set up CardTracker alerts for this product to catch when major retailers open their pre-order windows at closer to RRP.

Your Best Strategy for Each Product

For the ETB ($100-120 RRP): If you did not pre-order, your best shot is launch day at a midnight-trading Kmart or a Toymate with decent stock levels. Regional stores offer better odds than city locations. Keep watching for Target's online pre-orders, which may still drop. Track availability on the ETB deals page for restocks.

For the UPC (~$360 RRP): Lock in a specialty retailer pre-order now. Big W and Kmart have not opened UPC pre-orders. Do not assume mass-market retailers will have stock on the new dates without a pre-order. Collectors Lane and Mind Games are your confirmed options.

For the Ditto Collection (~$80 RRP): Same approach as the UPC. Pre-order through a specialty retailer. It will attract less scalper attention than the UPC, but do not count on walk-in availability at launch given how the ETB wave is shaping up.

Across all three products, set up restock alerts and check the 30th Celebration deals page for live listings as stock moves. The pattern with this set has been the same everywhere: stock appears and clears before most collectors hear about it. Automated alerts are the only reliable counter to that.

Frequently Asked Questions

How much does the Pokemon 30th Anniversary ETB cost in Australia?
Expected AU RRP is $100 to $120. EB Games originally listed above RRP but revised pricing downward before pre-orders sold out.

Where can I buy the Pokemon 30th Anniversary UPC?
The Ultra Premium Collection now releases November 13 (moved from November 6). Kmart briefly opened pre-orders at $360 AUD before selling out to bots within minutes. Big W and Target have not opened pre-orders for it yet. Specialty retailers like Collectors Lane and Mind Games have 30th Celebration products available for pre-order, above expected RRP.

How much will the 30th Anniversary UPC cost in Australia?
Expected AU RRP is around $360, confirmed by Kmart's brief pre-order window.

Is the 30th Anniversary ETB sold out?
Most online pre-orders have sold out or sold through. In-store release day stock on September 16 and future online waves (particularly Target) remain the main opportunities.

What is in the Ditto Premium Collection?
Eight 30th Celebration booster packs, a display piece, five foil cards, and one foil Basic Energy. It now releases November 20 (moved from November 6) with an expected RRP of around $80.

When does the Pokemon 30th Anniversary release in Australia?
Wave 1 (including the ETB) releases September 16. The Ditto Collection and Figure Collection arrive on November 20 and the UPC on November 13, after Wave 4 was pushed back from November 6 (the 5 Booster Tin stays on November 6). Additional waves land October 2, October 30, and December 4.

Did Kmart's Pokemon 30th Anniversary UPC pre-order sell out?
Yes. Kmart opened online pre-orders at the expected $360 AUD RRP, but bots bought through the available stock within minutes. Big W and Target have not yet opened their own UPC pre-orders as of late September 2026.